Great UX boost brand loyalty -November 29th.

By Magnus Ingelsten

Consumer experiences are what make a difference, whether it’s is going to a restaurant, on holiday, driving a car, using your home media centre or your new tablet. It’s long been proven by Apple’s products and understood by also many restaurants. Steve Jobs once said “Design is not just what it looks like and feels like. Design is how it works.” So we cannot assume that users will look past a poor user experience to see the quality beneath. Because they will certainly not.

UX includes the whole journey. It covers everything from the new product demo, how you enjoe the feel of the box, how you open it, the user documentation, the device in your hand, sensing the keys and the ease in which you switch it on & set it up. The user interface must be easy, logical, automatically localized and personalized. The visual impact must be compelling, attractive and so much fun that you don’t want to stop playing with the device.

Why and how has this trend become the single most important competitive factor? Can we blame Apple? Since their first Macintosh debuted 1984 based on its Natural User Interface (NUI), their devices have been selling on user experience, which includes industrial design and problem-free usage. In almost every product category where Jobs led Apple he upset the status quo. Before the iMac, people accepted that computers came in beige or grey, arrived in multiple pieces and took hours to set-up. Jobs’ product integrated everything into a single device. Set-up was so simple that users only had to plug in the power cord to a single unit which people were proud to display at their homes.

The iPhone swept away design conventions by being the first to omit all but one of the physical buttons from the face of the phone, abstracting the interface elements into a software UI. Crucially, Jobs team emphasized on delivering the best user experience for music, video, web browsing and email, allowing them to scrap the legacy rulebook created for standard voice phones. Yes, it was such a revoulution that the market for other MP3 players/media players was instantly gone. Almost.

And since 2008 there has been a 100% increase on Google Trends for "the User experience industry."

This has been fully recognised since a few years by us at Teleca and we can help you by applying creativity, experience, consumer behaviour and full execution of UX and UI projects. Anything on your mind? Our UX design teams will take on your challenge.