Thursday, September 16, 2010

50 Million Reasons to Develop OVI Store apps -September 16th

By Jari Saarhelo

Just came back from Nokia World… It seems to me that OVI Store is gaining momentum big time:

- OVI store is the only high profile app store offering operator billing which is key to opening up apps to many new consumer groups and markets
- Symbian^3 devices offer potentially a huge installed base with limited competition
- Many new enhancements around payment options (such as in app) are being launched

I had a chat with a mobile games developer I know very well from the past. They’ve written quite a few successful high-end titles for iPhone, however it is becoming more and more difficult to get publicity in Apple’s App Store. There are 150 new iPhone games launched every day – do you want to invest significant money in a title that might go unnoticed?

OVI Store is the only high profile application store supporting operator billing. So what? Based on Nokia’s usage data, customers select operator billing 13 times more often than credit card billing, if both options are presented. This is pretty logical considering that there are a lot of customers having no access or difficult access (Read: teenager needing to get parent’s credit card) to credit card payment. Offering the preferred purchase option on a high volume mobile platform is bound to increase the user base dramatically. Add the new try and buy feature to that and you have a pretty compelling purchase experience.

Nokia announced a big push on Symbian^3 with the launch of N8, E7, C6 and C7. They are expecting the devices to sell 50 million copies world-wide. This is a large installed base of compatible devices to deploy the mobile applications especially considering that OVI Store has currently a much smaller application portfolio than iPhone App Store or Android Marketplace has – there is a lot of room for great apps selling great numbers!

There are 50 million reasons to write apps for Symbian^3 right now.

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